Website 101: Why Choosing the Right URL is So Important

Website 101:  Why Choosing the Right URL is So Important

Whether you already have a fully functional website or if you are still behind the times and haven’t had a website developed, it is never too late to take a look (or a second look) at your URL (also know as a domain name) to see if it actually the right one for your business.

By nature, most businesses will automatically try to find a URL that matches their company name like, abcconstruction.com Don’t get me wrong, it is still important to buy up any and all URL’s that are close to your name, and I will explain why in a little bit, but just buying your company name isn’t going to help with getting you ranked on google. Why is that? Well, think about it. Google has a complicated algorithem that calculates how websites rank, but for simplicity’s sake it comes down to content relevance, keyword density, and number of back links (it is much more complicated than that, but for this discussion we will limit it to that). So if you want your website to be as relevant as possible so that it ranks higher, using your name in your URL isn’t going to have an impact. If someone is searching for a carpenter in Chicago, having a URL like smithandsons.com doesn’t show any relevance to Google for the search term “carpenters in Chicago”. Odds are you are not going to be able to buy www.chicagocarpenter.com (unless you are willing to pay a lot for it), but if you get creative enough you can probably find a URL that contains something related to it.

The ultimate goal is to make your website as attractive and as relevant to Google as possible so that you can rank as high as possible for your keywords. If you are using the free local advertising techniques that are available, have a relevant website name and good content, it is not unrealistic to think that you can actually have 2-3 spots on the first page of google for local searches!

Before I mentioned that it is still important to buy up any names close to your business name. This is important because in some industries, where name recognition is more previlent, competition will try to feed off of your business name by buying up URL’s that are close to your business name. For just one of my businesses, I own roughly 100 domain names that are targeted keywords or variations of our company name, so there is nothing wrong with owning multiple URL’s.

The problem is, most companies do not put much thought into selecting their website name. By putting a little thought into it, doing some research for relevant keywords, and buying up multiple URL’s that revolve around your target market and targeted keywords, you can improve your chances of getting a top ranking on google or any of the other search engines.

If every domain you can think of is taken, it is not the end of the world. In some highly competitive markets, it is increasingly difficult to find the URL you want, but finding a relevant keyword term shouldn’t be impossible.

So where do you go to find a domain name? If I am searching for domain names, I usually just go to www.GoDaddy.com. If you are looking for a more targeted name and you are willing to pay for it, a good source is www.flippa.com.

So when it comes down to it, it is always better to choose a URL or domain name that is closely related to the keywords or search terms that you are targeting. In my next post, I will talk about how to find the keywords that you should be targeting and how you will apply them, not only to choosing your website name, but also to the content of your site and how your website is laid out.

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Posted on Nov 04, 2010 by admin | Posted in Construction Websites, Free Marketing Strategies, Uncategorized, Website Design

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