Posts Tagged 'construction marketing'

One Click Advertising: Are You Onboard? I’ve been working on the content for the website of a young Texas homebuilder the past week and it suddenly struck me just how much construction advertising has changed during recent years. When I first started building homes almost 30 years ago, quite a bit of my time was spent chauffeuring... More
Posted by admin on Feb 24, 2012

Google +1 Button-  How This is Going to Impact Your Business You may have noticed a new button popping up all over the internet, right next to the Facebook “like” button and the Twitter button…  so what is it?   Google recently rolled out their answer to Facebook’s like button in the form of the Google +1 button.   In some ways... More
Posted by admin on Aug 30, 2011

Google Adwords Express:  Why You Can't Afford to NOT Use This Service One of the biggest hurdles that most people have with Google Adwords is that it really is trial and error to figure out what ads are going to be the most effective for your business, your industry, and your target audience.   It can get expensive and not everyone will see immediate results. ... More
Posted by admin on Aug 05, 2011

Construction Business Case Study: How 3 Companies Are Taking Different Approaches to Grow Their Businesses Over the past couple of weeks I started surveying random businesses in the construction industry to find out how they were holding up in the current state of the economy, and what they were doing that was allowing them to stay afloat while a large number of construction companies have been filing... More
Posted by admin on Nov 08, 2010

Your Customers Want More- and They Will Pay For It This is one of the chapter titles from the book CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs, written by George F Brown, Jr and Atlle Valentine Pope. They are also the cofounders of Blue Canyon Partners, Inc, a strategy consulting firm that helps... More
Posted by admin on Nov 01, 2010

Construction Marketing on a Shoe String Budget While marketing, promotional and advertising activities are important to continue generating business prospects, as a business owner you have other issues to focus on and other areas of your operation where you must focus your financial resources. But there’s good news. There are several low-cost... More
Posted by admin on Oct 11, 2010

Lost Opportunity and The Impact It is Having On Your Business With the challenges facing the construction industry right now, I am really surprised by the number of construction companies and contractors (both big and small) that don’t put the time and effort into people visiting their websites as they do leads that they may come across through word of... More
Posted by admin on Sep 21, 2010

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