Google has a cat and mouse game that they play with site ranking, the search engine results, and providing the best user experience possible.  Internet Marketing companies try to use Search Engine Optimization techniques to get the best possible ranking for companies like yours.   Strategies are... More
Posted by admin on Mar 19, 2012

One Click Advertising: Are You Onboard? I’ve been working on the content for the website of a young Texas homebuilder the past week and it suddenly struck me just how much construction advertising has changed during recent years. When I first started building homes almost 30 years ago, quite a bit of my time was spent chauffeuring... More
Posted by admin on Feb 24, 2012

Google +1 Button-  How This is Going to Impact Your Business You may have noticed a new button popping up all over the internet, right next to the Facebook “like” button and the Twitter button…  so what is it?   Google recently rolled out their answer to Facebook’s like button in the form of the Google +1 button.   In some ways... More
Posted by admin on Aug 30, 2011

Taking the Brick and Mortar Business Online In talking to a lot of professionals in the construction industry, a lot of them have a hard time wrapping their hands around how focusing time, energy, and money (while not always needed if done properly), can help them grow their business.  In reality, more and more people are shopping... More
Posted by admin on Aug 15, 2011

3 Key Factors to Look For When Buying or Renting an Email List As I mentioned yesterday, the Can-Spam Act outlines specific guidelines when it comes to sending emails to your customers or the email list that you have collected.  So what happens when you buy an email list or rent it off of another company?   Over time, you will eventually be contacted by... More
Posted by admin on Aug 12, 2011

Email Marketing:  What Every Business Owner Should Know Before Sending Out Your Next Email At some point, every business owner will end up sending out email advertisements, marketing emails, or even just updates about your company (if you are not, you are missing a huge opportunity to boost sales and bring in new customers)…  but did you know that every email you send out to... More
Posted by admin on Aug 11, 2011

Google Adwords Express:  Why You Can't Afford to NOT Use This Service One of the biggest hurdles that most people have with Google Adwords is that it really is trial and error to figure out what ads are going to be the most effective for your business, your industry, and your target audience.   It can get expensive and not everyone will see immediate results. ... More
Posted by admin on Aug 05, 2011

Why Every Construction Business Should Know What 'Angie's List' Is Have you ever heard of Angie’s List?  I am sure some of you have, and some of you may have even used it for your own personal use.   If you don’t know what it is, you might be missing out on one of the best lead sources and potentially most damaging social media outlets on the... More
Posted by admin on Nov 14, 2010

Construction Business Case Study: How 3 Companies Are Taking Different Approaches to Grow Their Businesses Over the past couple of weeks I started surveying random businesses in the construction industry to find out how they were holding up in the current state of the economy, and what they were doing that was allowing them to stay afloat while a large number of construction companies have been filing... More
Posted by admin on Nov 08, 2010

Using Safety and Quality Programs to Sell Your Services We usually look at safety and quality programs as being things we do because they’re the right thing to do. It’s the right thing to send people home safely and it’s the right thing to provide quality workmanship. But these are also aspects of any contracting organization that should be part... More
Posted by admin on Nov 05, 2010

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