One Click Advertising: Are You Onboard? I’ve been working on the content for the website of a young Texas homebuilder the past week and it suddenly struck me just how much construction advertising has changed during recent years. When I first started building homes almost 30 years ago, quite a bit of my time was spent chauffeuring... More
Posted by admin on Feb 24, 2012

Network your Way to New Jobs While your hands may be full these days trying to keep up with all aspects of your construction business while operating with a reduced staff, there’s one small task you shouldn’t overlook: making time to join local, state, and national organizations that help you network your services. Being a... More
Posted by admin on Feb 12, 2012

Look It Up: Construction Books to Add to your Office Seasoned construction professionals like to think there’s little they haven’t seen over the course of a long career. However, the truth is that one of the things that make a career in construction so much fun is that you have the opportunity to learn something new almost every day. There always... More
Posted by admin on Jan 31, 2012

Communication is Key to Good Customer Relations If you’re a homebuilder, your biggest priority right now might be simply finding a buyer rather than worrying about customer relations, but signs seem to indicate that we’re slowing working our way out of the mess the housing market has been in the last several years. Sooner or later the sound... More
Posted by admin on Dec 07, 2011

Becoming an Eco-Friendly Contractor As someone who works with construction related companies across the country, I’ve noticed a growing trend over the past two years – the emergence of the eco-friendly contractor. I’m not referring to contractors who specialize in energy efficient LEED certified construction – although that... More
Posted by admin on Nov 02, 2011

Google +1 Button-  How This is Going to Impact Your Business You may have noticed a new button popping up all over the internet, right next to the Facebook “like” button and the Twitter button…  so what is it?   Google recently rolled out their answer to Facebook’s like button in the form of the Google +1 button.   In some ways... More
Posted by admin on Aug 30, 2011

Taking the Brick and Mortar Business Online In talking to a lot of professionals in the construction industry, a lot of them have a hard time wrapping their hands around how focusing time, energy, and money (while not always needed if done properly), can help them grow their business.  In reality, more and more people are shopping... More
Posted by admin on Aug 15, 2011

3 Key Factors to Look For When Buying or Renting an Email List As I mentioned yesterday, the Can-Spam Act outlines specific guidelines when it comes to sending emails to your customers or the email list that you have collected.  So what happens when you buy an email list or rent it off of another company?   Over time, you will eventually be contacted by... More
Posted by admin on Aug 12, 2011

Email Marketing:  What Every Business Owner Should Know Before Sending Out Your Next Email At some point, every business owner will end up sending out email advertisements, marketing emails, or even just updates about your company (if you are not, you are missing a huge opportunity to boost sales and bring in new customers)…  but did you know that every email you send out to... More
Posted by admin on Aug 11, 2011

Google Adwords Express:  Why You Can't Afford to NOT Use This Service One of the biggest hurdles that most people have with Google Adwords is that it really is trial and error to figure out what ads are going to be the most effective for your business, your industry, and your target audience.   It can get expensive and not everyone will see immediate results. ... More
Posted by admin on Aug 05, 2011

database management software