Communication is Key to Good Customer Relations If you’re a homebuilder, your biggest priority right now might be simply finding a buyer rather than worrying about customer relations, but signs seem to indicate that we’re slowing working our way out of the mess the housing market has been in the last several years. Sooner or later the sound... More
Posted by admin on Dec 07, 2011

Google +1 Button-  How This is Going to Impact Your Business You may have noticed a new button popping up all over the internet, right next to the Facebook “like” button and the Twitter button…  so what is it?   Google recently rolled out their answer to Facebook’s like button in the form of the Google +1 button.   In some ways... More
Posted by admin on Aug 30, 2011

3 Key Factors to Look For When Buying or Renting an Email List As I mentioned yesterday, the Can-Spam Act outlines specific guidelines when it comes to sending emails to your customers or the email list that you have collected.  So what happens when you buy an email list or rent it off of another company?   Over time, you will eventually be contacted by... More
Posted by admin on Aug 12, 2011

Email Marketing:  What Every Business Owner Should Know Before Sending Out Your Next Email At some point, every business owner will end up sending out email advertisements, marketing emails, or even just updates about your company (if you are not, you are missing a huge opportunity to boost sales and bring in new customers)…  but did you know that every email you send out to... More
Posted by admin on Aug 11, 2011

Google Adwords Express:  Why You Can't Afford to NOT Use This Service One of the biggest hurdles that most people have with Google Adwords is that it really is trial and error to figure out what ads are going to be the most effective for your business, your industry, and your target audience.   It can get expensive and not everyone will see immediate results. ... More
Posted by admin on Aug 05, 2011

Why Every Construction Business Should Know What 'Angie's List' Is Have you ever heard of Angie’s List?  I am sure some of you have, and some of you may have even used it for your own personal use.   If you don’t know what it is, you might be missing out on one of the best lead sources and potentially most damaging social media outlets on the... More
Posted by admin on Nov 14, 2010

Using Safety and Quality Programs to Sell Your Services We usually look at safety and quality programs as being things we do because they’re the right thing to do. It’s the right thing to send people home safely and it’s the right thing to provide quality workmanship. But these are also aspects of any contracting organization that should be part... More
Posted by admin on Nov 05, 2010

Construction Marketing on a Shoe String Budget While marketing, promotional and advertising activities are important to continue generating business prospects, as a business owner you have other issues to focus on and other areas of your operation where you must focus your financial resources. But there’s good news. There are several low-cost... More
Posted by admin on Oct 11, 2010

Creating a Customer For Life If you put an emphasis on customer service and go the extra mile to make sure your clients are satisfied, they will be more likely to call on you again. The important thing to remember when it comes to customer satisfaction is that it’s easier for people to dislike a company than it is to dislike... More
Posted by admin on Sep 21, 2010

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