Becoming an Eco-Friendly Contractor

Becoming an Eco-Friendly Contractor

As someone who works with construction related companies across the country, I’ve noticed a growing trend over the past two years – the emergence of the eco-friendly contractor. I’m not referring to contractors who specialize in energy efficient LEED certified construction – although that is a quickly growing field as well. I’m talking about contractors who have taken their normal construction niches and are emphasizing the eco-friendly aspects to potential customers. A few examples:

  • A residential and commercial roofing contractor in Florida who installs all types of roofing products but is concentrating their advertising on green roofing materials such as white roof coatings and “cool roof” shingles that can lower cooling costs. A very smart move for a contractor who does roofing in Palm Beach, Fort Lauderdale, and Miami.
  • An HVAC contractor in Dallas/Fort Worth who is making current and potential customers aware of the benefits they could reap by upgrading their current systems to energy saving units. In an area that set new records for triple digit temperatures this past summer, the potential of lowering cooling costs has to sound appealing to residents.
  • A kitchen contractor that works with eco-friendly bamboo kitchen cabinets which is a sustainable and renewable resource.
  • A plumbing contractor in San Francisco who is centering their advertising campaign on installing high efficiency hot water heaters and water saving fixtures in Bay Area homes.

What do these contractors in different specialty fields and metropolitan areas have in common? The majority of the work they take on is just as it always was – the roofer installs conventional asphalt shingles and protective membranes, the HVAC contractor installs ductwork and services furnaces, and the plumbing contractor cleans drains and installs new supply and drain lines. However, when potential customers look in the phone book or on their websites while searching for a contractor, they find them listed as eco-friendly contractors who use green materials and can install energy saving products that may be able to reduce a customer’s household costs.

Given a choice between hiring an eco-friendly roofing contractor or your average run-of-the-mill roofing contractor, which do you think a customer will select? I’m sure the fact that the environmental conscious contractor may be able to save the customer money during these challenging economical times plays a part in the decision as well.

If you’re looking to increase your customer base or just trying to bring revenue back to where it once was before the bad economy hammered everyone, become knowledgeable about the green products in your field and how they can save your customers money. In short – become an eco-friendly contractor.

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