Help the Environment and your Business by Talking to your Customers about Energy Efficient Upgrades

Help the Environment and your Business by Talking to your Customers about Energy Efficient Upgrades

Housing doesn’t seem to be rebounding anytime soon and commercial construction isn’t doing much better – this has been a tough time for anyone associated with the construction industry. New housing still has to compete with all the foreclosures flooding the market in some regions and when the Qualified Residential Mortgages program takes effect, things could even get worse. However, there’s one area of the residential construction industry where contractors and sub-contractors may still be able to find work and customers able to finance the projects – energy efficient upgrades.

Many people thought that “building green” and saving the environment might be a fad that would run its course, but rising energy costs have contributed to it becoming the serious issue it should be and energy efficiency is going to be an important part of building construction going forward. Regardless of what construction trade your company is involved in, there are ways your company’s green building practices can be used in marketing and to generate new business. If you’re a framer or general contractor, develop sources for FSC certified lumber and other sustainable building products. Become knowledgeable enough about sustainable building that you can discuss it with your customers and it wouldn’t hurt if some of the principles in the company became LEED certified.

Roofing companies should become educated about the benefits of cool roofing products and sustainable synthetic slate and shakes. If you’re a kitchen and bath contractor, sustainable and recycled countertops options should be discussed on your website and flooring contractors might benefit by becoming experts on the advantages of bamboo, cork, and recycled hardwood floors.

Making your company more proficient in green building isn’t just a matter of finding a niche in an ever growing market – it’s also about finding customers who are able to pay for home improvement projects during these challenging economic times. Federal energy tax credits aren’t what they once were, but they’re still a help and they’re around until December 31, 2011 for qualified improvements.

You might also make your customers aware of the FHA Energy Efficient HUD Mortgage and the FHA Powersaver Program. The mortgage can provide refinancing money for certain energy efficient home upgrades if the homeowner and the improvements meet eligibility requirements. Qualified homeowners can get up to $25,000 in the form of a low interest loan in the Powersaver pilot program for energy efficient house upgrades. Cheap money and contractors anxious for work can be a good combination if you inform your customers about these great programs and the benefits of making their homes more energy efficient.

Eco-Friendly Initiatives

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Posted on Aug 02, 2011 by admin | Posted in Construction Business Plans, Green Building

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