Google Adwords Express: Why You Can’t Afford to NOT Use This Service

Google Adwords Express:  Why You Can't Afford to NOT Use This Service

One of the biggest hurdles that most people have with Google Adwords is that it really is trial and error to figure out what ads are going to be the most effective for your business, your industry, and your target audience.   It can get expensive and not everyone will see immediate results.  With the amount of time and energy that needs to be committed to running a real Adwords campaign, most small business owners end up giving up or paying a third party company way too much money to manage it for them.

Well now Google is making it easier for any business owner to use Google Adwords, with the new Adwords Express.   The great thing about Adwords Express is that you don’t even need a website.   You can run ads off of your Google Places account, and Google will do all of the work for you.   They will determine which search terms should trigger your ad and automatically run the ad for you.

Your ad will be shown in the Ads section of search results pages—on the top or right hand side—and in Google Maps with a distinctive blue pin.

Speaking of Google Places, if you have not signed your business up for Google Places, you are missing out on a huge opportunity.   Here are some of the recent changes that Google has made to how Google Places looks and functions:

Some of the changes you’ll notice today have been made so you can quickly get a sense for what other people are saying about a place, more easily upload photos of places you’ve been (by using a more obvious “Upload a photo” button), and see reviews in a single section on the page. Since the introduction of Google Places ’ local rating and review feature last fall — originally called Hotpot — we’ve heard loud and clear that reviews help you find the places that are right for you, especially when you’re able to get recommendations based on your tastes and those of your friends. So we’ve added the call-to-action “Write a review” button to the top of the Place page to encourage you to tell us what you think about places you’ve visited, while at the same time ensuring that you get personalized recommendations in return when you’re signe d in to your Google account.

Based on careful thought about the future direction of Place pages, and feedback we’ve heard over the past few months, review snippets from other web sources have now been removed from Place pages. Rating and review counts reflect only those that’ve been written by fellow Google users, and as part of our continued commitment to helping you find what you want on the web, we’re continuing to provide links to other review sites so you can get a comprehensive view of locations across the globe.

So if you have never tried Google Adwords a try before, or you tried it and didn’t have any success with it, I would highly recommend giving it a second try. When it comes to Construction Advertising and Construction Marketing, Google Adwords Express should definitely be a part of your plan.

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