Archive for August, 2011

Google +1 Button-  How This is Going to Impact Your Business You may have noticed a new button popping up all over the internet, right next to the Facebook “like” button and the Twitter button…  so what is it?   Google recently rolled out their answer to Facebook’s like button in the form of the Google +1 button.   In some ways... More
Posted by admin on Aug 30, 2011

Sub-contractors and Vendors- Has the Time Come to Shop Around? The construction industry is full of strong loyalties – working with a tried and true group of professionals on a large project can be similar to being on an athletic team or in a military unit – you come to depend on the capabilities of those who surround you. If you have been a contractor for... More
Posted by admin on Aug 27, 2011

A Career in Construction: My Very Own Rewards Program A lot of you reading this may be thinking it’s time for a career change and I can fully understand that line of thought as it crossed my mind on several occasions during my construction career  as well. Some of you may have already made the decision and are no longer working in the construction... More
Posted by admin on Aug 23, 2011

VOIP Phone Service: What Is It and How Can It Save Your Construction Business? Most people are probably not familiar with VOIP phone service or how it works (I consider myself fairly tech-savvy and I didn’t know anything about it until I started researching it).  In an economy where construction companies have seen massive cut backs, and being able to scale back is... More
Posted by admin on Aug 21, 2011

The CustoMonster... Not All Customers Are Worth Keeping Ok… I have to admit, I didn’t come up with the term CustoMonster (I actually got from a great website called… More about that in a minute), but I love the phrase.  In a tough economy, some businesses go by the theory that all business HAS to be good business…... More
Posted by admin on Aug 19, 2011

Taking the Brick and Mortar Business Online In talking to a lot of professionals in the construction industry, a lot of them have a hard time wrapping their hands around how focusing time, energy, and money (while not always needed if done properly), can help them grow their business.  In reality, more and more people are shopping... More
Posted by admin on Aug 15, 2011

3 Key Factors to Look For When Buying or Renting an Email List As I mentioned yesterday, the Can-Spam Act outlines specific guidelines when it comes to sending emails to your customers or the email list that you have collected.  So what happens when you buy an email list or rent it off of another company?   Over time, you will eventually be contacted by... More
Posted by admin on Aug 12, 2011

Email Marketing:  What Every Business Owner Should Know Before Sending Out Your Next Email At some point, every business owner will end up sending out email advertisements, marketing emails, or even just updates about your company (if you are not, you are missing a huge opportunity to boost sales and bring in new customers)…  but did you know that every email you send out to... More
Posted by admin on Aug 11, 2011

A Niche Can Help You Survive Challenging Times If you’ve been involved in the construction industry for any length of time, you know it’s a career field full of peaks and valleys. This particular valley is quite a bit worse than most and it may take a while to climb a peak again, but the valleys of 1980-1982 and 1989-1991 weren’t exactly... More
Posted by admin on Aug 08, 2011

Google Adwords Express:  Why You Can't Afford to NOT Use This Service One of the biggest hurdles that most people have with Google Adwords is that it really is trial and error to figure out what ads are going to be the most effective for your business, your industry, and your target audience.   It can get expensive and not everyone will see immediate results. ... More
Posted by admin on Aug 05, 2011

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